JANUARY 12, 2016
"JUST FOR LAUGHS GAGS" MATCHES SEASON HIGH RATING
PPI LAUNCHES “THE SOCIAL” EVENT OF THE SEASON
Stations Debuting Panel Talk Strip in Summer Syndication Test
Venice Beach, CA - PPI Releasing announced today the launch of its summer syndication test of the hit daytime talk series “The Social”. The panel talk show produced by Bell Media In-House Productions is in its second season on CTV and delivering double-digit audience growth. The series is offered as a daily strip to stations, on a no license fee, no barter basis until August 31, 2015. Initial participants in “The Social” syndication test include stations from the Scripps, Hearst and Nexstar groups.
“With the test under way, new stations are contacting us and coming on line every day,” said PPI principal, Ritch Colbert. “It’s a unique opportunity – a premium daily one-hour strip with a proven track record that’s available for an extended run, that they can essentially get on the air with just a phone call.”
``The Social'' features four strong women with strong opinions on the latest news, pop-culture, and lifestyle topics that are most important to daytime viewers. Co-hosted by Melissa Grelo, Cynthia Loyst, Lainey Lui and Traci Melchor, ``The Social'' has a completely fresh format for television, with opportunities for viewers to get social through comments and feedback on Twitter, Facebook, Instagram, and other social networks.
Airing since September 2013 on CTV, Canada’s most-watched television network, “The Social” has delivered 71% gains in the key A18-49 demo in its sophomore season, building on its appeal to young female audiences in daytime, with 1 in 10 Canadians tuning into the show weekly.
About The Social Co-hosted by Melissa Grelo, Cynthia Loyst, Lainey Lui, and Traci Melchor, with Digital Correspondent Jessica Allen, “The Social” brings a fresh, daily perspective on the up-to-the-minute news, pop culture, and lifestyle topics that matter most to viewers in a socially interactive format. Broadcast live in front of a studio audience in Toronto, Canada, guests who have appeared on “The Social” include Jessica Alba, Drew Barrymore, Zach Braff, Kelly Clarkson, John Cleese, Lena Dunham, Demi Lovato, Katy Perry, Daniel Radcliffe, and Chris Tucker. “The Social” is produced by Bell Media Production, and Michelle Crespi is Executive Producer. Nanci Maclean is Vice-President, Bell Media Production. Mike Cosentino is Senior Vice-President, Programming, CTV Networks and CraveTV. Phil King is President - CTV, Sports, and Entertainment Programming.
About CTV CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 14 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
About PPI CPPI Releasing co-founders Ritch Colbert & Josh Raphaelson are committed to delivering high quality entertainment content both domestically and outside of the US. Venice, CA based PPI currently has seven series on broadcast, cable and online platforms in the US market.
CONTACT FOR MEDIA: Katie Labrie PPI Releasing, LLC T: 310.399.4499 firstname.lastname@example.org