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PPI RELEASING ANNOUNCES “THE ELECTRIC PLAYGROUND” SPECIALS CLEARED IN 80% USHH
Los Angeles – November 8, 2010 - PPI Releasing, worldwide distributor of the long-running series, The Electric Playground, announces that the quarterly Electric Playground Buying Guides have been cleared in over 80% of the US for Fall 2011, including in the following Top 20 markets: WABC, New York; KABC, Los Angeles; WLS, Chicago; WPVI, Philadelphia; KGO, San Francisco; WCVB, Boston; WSB, Atlanta; WXYZ, Detroit; WTSP, Tampa; KOMO, Seattle; KSTP, Minneapolis; WEWS, Cleveland; KMGH, Denver; and KXTV, Sacramento. Stations from the ABC Owned, Scripps, Hearst, Belo, Gannett, Hubbard, Fisher, McGraw-Hill, Newport, Journal, and Raycom groups among others have cleared the specials.
“EP is the entertainment news magazine of tomorrow that’s available today,” said Ritch Colbert, a Principal of PPI Releasing. “We’ve put together an outstanding clearance list, a testament to The Electric Playground’s unique fusion of highly engaging, daily television and an appealing environment for advertisers.”
The Electric Playground Buying Guides will consist of four one-hour programs for airing in November and December, 2010 followed by three more seasonal specials in Q1, Q2 & Q3, 2011. The Buying Guides are sold on a station-friendly barter syndication basis with six-week windows and no restrictions on runs or dayparts and stations are responding positively to the ad-friendly content.
“Electric Playground is entertainment that speaks directly to our viewers,” said Isaac Turner at KMSS in Shreveport. “EP creates the perfect platform for our advertisers, especially during key buying seasons year round.”
PPI Releasing has introduced the series in the US as four quarterly Buying Guides beginning in Q4 2010, and will offer a weekend hour version in fall 2011, followed by a M-F strip in 2012.
A staple on the airwaves since 1997, The Electric Playground is a daily half-hour entertainment news series covering all things popular culture, including movies, TV, videogames, music, comics, collectibles, gadgets, mobile apps & devices. EP is produced by host Victor Lucas and Emmy Award winning Greedy Productions, program supplier to Discovery, G4, Disney, Citytv, Turner, Rogers and broadcasters around the world. Current hosts and correspondents include Briana McIvor, Jose Sanchez, Miri Jedeikin and Shaun Hatton, from studios in Vancouver and bureaus in Toronto, Los Angeles, and San Francisco.
Greedy Productions currently has a multi-year contract with Rogers Media to produce both daily and weekly versions of The Electric Playground as well as Reviews on the Run, a daily companion show to EP with up-to-the-minute movie, TV and videogame reviews. PPI Releasing is offering both series as a Monday through Friday strip to cable in 2010 and broadcast in 2012.
About PPI Releasing, LLC PPI Releasing, LLC is an original television distribution company based in Venice Beach, California and led by founders Ritch Colbert, Dave Hutchinson and Josh Raphaelson. PPI is known for award-winning series with high production values that are popular with viewers, advertisers and broadcasters around the world.
About Greedy Productions, Ltd. Greedy Productions Ltd., is an Emmy Award winning production company based in Vancouver with bureaus in Toronto, Los Angeles, and San Francisco. Greedy Productions is known for its acclaimed daily entertainment television programming, The Electric Playground, and Reviews on the Run, as well as for its documentary division, GreedyDocs, one of the premiere providers of behind-the-scenes material in the videogame industry.
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