Venice Beach, CA – PPI Releasing announced today it was expanding its SSN Sports ("Syndie Sports Network") programming and offering additional options to aid stations in need of weekly programming to fill the holes created by sports cancellations as a consequence of the Coronavirus national emergency. PPI was also offering stations additional runs for its series Just for Laughs Gags, Intervention, The Listener and Forensic Factor. All PPI syndication series are offered on a barter basis.
"This past weekend saw a real spike in SSN Sports usage and viewing – household ratings and male demos saw increases of 25%-40% in overnight markets," said PPI principal, Ritch Colbert. "With this increased utility, and under these extraordinary circumstances, we wanted to offer our broadcast partners easy, plug and play solutions for their schedules and some relief when they need it most. We are reaching out to let them know that PPI is in place, ready to serve them, and that we appreciate the good work they are doing for their communities."
Effective immediately, PPI announced it will expand the SSN Sports feed from 1.5 hours to 3 hours per week. The expansion will include both Primary and Secondary episodes of its popular half-hour series, The Immortals, The Shortlist and Pure Outdoor, giving stations several new options for scheduling, including programming each show in a one hour block or the entire feed in a three hour vertical stack.
Anchored by stations from the FOX O&Os, Nexstar, Sinclair, Tegna, Cox, Quincy and Heartland groups, The Syndie Sports Network, or SSN, features the greatest names and games in all of sports. The SSN weekly half-hour series – The Immortals, The Shortlist and Pure Outdoor – put viewers in the center of the action and expand sports rotations and sponsorship packages for stations. SSN is produced by Inverleigh, a premium sports content production and media distribution agency, servicing more than 400 broadcast clients globally with a library of over 1,000 hours of high-value sports content solutions.