Here are sales highlights for Forensic Factor (F2), for the week of Jan 11-17. Comparisons are based on shares with 2 decimals.
San Francisco, KOFY (IND) Sun 11:00pm - F2 is 60 times stronger than last year's HH time period.
Atlanta, WGCL (CBS) Sat 2:30am - Great year-to-year gains: HH (+12%), W18-49 (+49%), W25-54 (+22%). Tentpole TV, too -- jumping +32% over its Bloodline Detectives lead-in, while its Inside Edition lead-out declines, with HH.
Houston, KUBE (IND) Sun 12:00m - Far superior to The Entertainers from last year's time period: HH (more than double), W18-49 (more than 8 times stronger), W25-54 (11x better). Improves over its own Dec 2020 levels with W18-49 and W25-54. Rises +29% over its Family Guy lead-in with W18-49, too.
Washington, WDVM (IND) Sun 11:00pm - Almost doubles itself, compared to its Dec 2020 HH score.
Phoenix, KAZT (IND) Sat 2:00-4:00am - Double-digit increases over its lead-in with HH (+14%), W18-49 (+15%), and W25-54 (+10%). Builds over its own delivery last year... and last sweep. Vs. Last Year: HH more than double, while W18-49 and W25-54 are more than 6 times stronger. Vs. Last Sweep: HH are more than 6x better, while W18-49 and W25-54 are infinitely up.
Tampa, WTTA (IND) Sat 2:00am - F2 has become far better than it was in Dec 2020: HH (50 times stronger), W25-54 (75x higher). The show delivers an infinite increase over Murdoch Mysteries (0.00) in last year's time period, with W25-54. And, it's infinitely up over its Bloodline Detectives lead-in (0.00) with W25-54, too.
Detroit, WMYD (IND) Sat 9:00pm and Sun 9:00pm - In both time periods, F2 is superior to its HH lead-in. On Saturday, it triples its American Ninja Warrior lead-in. On Sunday, it's +3% above its Nightwatch lead-in.
Sacramento, KQCA (IND) Sat 2:00pm - Infinitely up over its HH lead-in. Trending up over the past 3 weeks, too.
St. Louis, KPLR (CW) Sat 2:00-4:00am - More than doubles Forensic FILES from last year's time period with W18-49, while W25-54 are up +32%. Tentpole TV, jumping above its Storm of Suspicion lead-in, while its lead-out declines, with W18-49 and W25-54. Lead-in gains are +35% with W18-49, and +25% with W25-54. Builds on its own success with large increases over its Dec 2020 levels, too: W18-49 (+65%), W25-54 (+42%).
San Diego, NFMB (CW) Sat 4:30pm - Infinitely up over its Forensic FILES lead-in.
Nashville, WNAB (CW) Sat 3:00am - More than triples last year's time period. Grows +46% over itself from Dec 2020. Superior to its TMZ lead-in by +8%, too.
Salt Lake City, KUCW (CW) Sat 2:00-4:00pm - This afternoon double-run is +46% stronger than its own Dec 2020 level. Infinite increase over its 0.00 lead-in, too.
Kansas City, KCWE (CW) Sat 7:00pm - Primetime Appointment TV, almost doubling its Central Ave lead-in, while its Storm of Suspicion lead-out fizzles downward. Almost doubles itself compared to its Dec 2020 score. Strong +29% increase over last year's time period, too.
Milwaukee, WISN (ABC) Sat 1:00am and Sun 12:00m
On Saturday... F2 achieves an infinite increase over its Nightwatch lead-in.
On Sunday... F2 is Appointment TV, rising +6% over its Soledad O'Brien lead-in, while its News lead-out declines. The show is also up +39% over last year.
Las Vegas, KLAS (CBS) Sat 1:30am - F2 is +23% stronger than its Bloodline Detectives lead-in, on this CBS affiliate.
Norfolk, WTVZ (IND) Sat 8:00pm - Primetime is the right time for F2 to build over itself, compared to last year (+64%) and last sweep (almost double). The show is trending up over the past 3 weeks, too.
Source: NSI WRAP Multi-Market Program Tracks; Week of 1/11/21; Comparisons by 2-decimal share in Live+SD; Last year is Feb 2020; Last sweep is Dec 2020; Lead-in comparison is prior 1/4 hr to full program average