Based on cases ripped from the headlines and solved by an elite team of  investigators, FORENSIC FACTOR details the trade secrets used by the world’s best sleuths to nab the most elusive criminals, with richly produced re-enactments of crucial incidents and first-hand accounts from the experts providing depth and insight.


Highlights
99999 HIGHLIGHTS

- Format: One-hours

- Utlity: Weekends

- Barter: 7:30 Local/7:30 National

- Delivery: Two (2) episodes delivered weekly, via Pathfire

- Effectively delivers Women 25-54 and Adults 25-54.

- $2 million+ per episode production for Discovery Channel main network and global affiliates.

- Richly-produced reenactments, with commentary from the real CSIs.

- Pairs well with news, reality, unscripted and procedural drama programming.
Videos
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Ratings
99999 Default

Here are sales highlights for Forensic Factor (F2), for the week of Nov 9-15. Comparisons are based on shares with 2 decimals.

Chicago, WMEU (IND) Sat 5:00-7:00pm - This double-dose of F2 is multiple times stronger than last year's time period -- more than 6 times better with W18-49, and more than triple with W25-54. The show has gained strength over its own Oct 2020 delivery, more than doubling with W18-49 and W25-54. Trending up over the past 3 weeks with W18-49 and W25-54, too.

Atlanta, WGCL (CBS) Sat 2:30am - Tentpole TV, with infinite increases over its dead (0.00) Bloodline Detectives lead-in, while its Inside Edition lead-out goes to sleep (0.00), with W18-49 and W25-54.

Washington, WDVM (IND) Sun 11:00pm - Appointment TV, soaring +92% over its News lead-in, while its Bloodline Detectives lead-out is found dead (0.00), with W18-49 and W25-54. The show is also up over its own Oct 2020 delivery with W18-49 and W25-54.

Detroit, WMYD (IND) Sat 9:00pm and Sun 9:00pm

On Saturday in primetime... F2 is infinitely up over its limp American Ninja Warrior lead-in (0.00) with HH.

On Sunday in primetime... F2 is several times stronger than Elementary in last year's time period -- more than quadruple with W18-49 and more than double with W25-54. The show is also building over itself compared to the Oct 2020 sweep -- more than triple with W18-49, and more than quadruple with W25-54. It also jumps +25% over its Nightwatch HH lead-in.

Orlando, WKCF (CW) Sun 2:00pm - Afternoon Appointment TV... infinitely up over its 0.00 lead-in, while its First 48 lead-out just dies (0.00), with HH.

Sacramento, KQCA (IND) Sat 2:00pm - Building on itself compared to last year, more than doubling with HH, and up +59% with W25-54. The show is also +46% improved over its Oct 2020 HH level.

St. Louis, KPLR (CW) Sat 2:00-4:00am - This double-run is Tentpole TV, rising above its Storm of Suspicion lead-in, while its lead-out declines, with HH and W25-54. Lead-in gains: HH (+26%) and W25-54 (+9%). The show is +5% superior to Forensic FILES from last year's HH time period. And, it rises +16% over its own Oct 2020 HH delivery, too.

San Diego, NFMB (CW) Sat 4:30pm and 3:00am

In the afternoon... F2 soars +73% over last year's time period. The show also builds +13% over its own Oct 2020 level.

In late fringe... F2 is much improved -- up +72% over last year... and almost 20 times better than it was in Oct 2020. Trending up over the past 3 weeks, the show is infinitely better than its 0.00 lead-in.

Kansas City, KCWE (CW) Sat 7:00pm - Builds +15% over its Oct 2020 delivery.

Milwaukee, WISN (ABC) Sat 1:15am and Sun 12:00m

On Saturday... F2 more than doubles last year's time period. The show more than doubles itself, compared to the Oct 2020 sweep. It's also Tentpole TV, rising (+3%) above its Nightwatch lead-in, while its Entertainers lead-out declines.

On Sunday... F2 is Appointment TV, jumping +28% over its Soledad O'Brien lead-in, while its News lead-out heads downward. The show is also up +15% over its own delivery last year. And, it's trending up over the past 4 weeks.

Las Vegas, KLAS (CBS) Sat 1:30am - Stronger than Elementary/News in last year's time period, by +23%. Superior to its Bloodline Detectives lead-in by +2%.

Norfolk, WTVZ (IND) Sat 8:00pm and Sun 1:00am

On Saturday... F2 is primetime Appointment TV, +15% stronger than its Big Bang Theory lead-in, while its Central Ave lead-out declines. The show more than doubles itself in the same time period, compared to last year... and last sweep.

On Sunday... F2 is +21% better than its own Oct 2020 success.

Source: NSI WRAP Multi-Market Program Tracks; Week of 11/9/20; Comparisons by 2-decimal share in Live+SD; Last year is Nov 2019; Last sweep is Oct 2020; Lead-in comparison is prior 1/4 hr to full program average