Here are sales highlights for Forensic Factor (F2), for the week of Apr 26-May 2. Comparisons are based on shares with 2 decimals.
Chicago, WMEU (IND) Sat 5:00-7:00pm - Forensic Factor is Appointment TV, infinitely up over its Forensic FILES lead-in (0.00), while its Cheaters lead-out goes limp (0.00), with W18-49 and W25-54. The show vastly improves the time period year-to-year with HH (quadruple), W18-49 (9 times better), and W25-54 (more than 6x stronger). And, it builds upon its own Feb 2021 levels: HH (almost triple), W18-49 (more than 38x higher), and W25-54 (more than 5x better).
Atlanta, WGCL (CBS) Sat 2:30am - F2 is stronger than it was last year (+25%)... and last sweep (more than double), with HH.
Houston, KUBE (IND) Sun 7:00-9:00pm - Infinite increase over its sleeping HH lead-in (0.00). Trending up over the past 3 weeks in HH, too.
Washington, WDVM (IND) Sun 11:00pm - Infinitely up over its News lead-in (0.00) with HH. More than doubles last year's HH time period. Builds +70% over its own Feb 2021 HH delivery.
Tampa, WTTA (IND) Sat 2:00am - Tentpole TV, with an infinite increase over its Bloodline Detectives lead-in (0.00), while its lead-out fades to black (0.00) with HH. Improves +50% over Murdoch Mysteries from last year's HH time period. More than doubles itself compared to its Feb 2021 HH score.
Detroit, WMYD (IND) Sat 4:00am and Sun 9:00pm
- On Saturday... F2 is multiple times stronger than the prior HH time period last year (more than 7x better)... and last sweep (more than quadruple).
- On Sunday in primetime... F2 rises above its Nightwatch lead-in with HH (+13%) and W25-54 (+Infinity). The show is also superior to its own Feb 2021 levels in HH (+73%) and W25-54 (+6%). The show is also trending up over its last 3 weeks with HH.
Orlando, WKCF (CW) Sun 2:00pm - Infinitely up over its HH lead-in.
Sacramento, KQCA (IND) Sat 2:00pm - Afternoon Appointment TV, with an infinite increase over its 0.00 lead-in, while its Bloodline Detective lead-out just dies (0.00), with W25-54. F2 improves over last year (+13%)... and last sweep (more than quadruple) with W25-54, too.
St. Louis, KPLR (CW) Sat 2:00-4:00am - In this double-run, F2 more than doubles Forensic FILES/True Crime Files from last year's time period with HH, while also rising with W18-49 (+67%) and W25-54 (+32%). The show also builds dramatically from what it delivered in Feb 2021: HH (+81%), W18-49 (more than double), W25-54 (+26%). And, it's Tentpole TV -- rising above its Storm of Suspicion lead-in, while its lead-out declines, with HH and W18-49. Lead-in gains are +43% (HH) and +13% (W18-49). F2 is also trending up over the past 4 weeks with HH.
Indianapolis, ETTV (IND) Sun 1:00am - F2 almost doubles its own Feb 2021 delivery. The show rises +11% over its lead-in, too.
San Diego, NFMB (CW) Sat 4:30pm and 3:00am
- In the afternoon... F2 soars +44% over last year's time period. The show is also +68% better than it was in Feb 2021.
- In late fringe... F2 more than quadruples itself, compared to its Feb 2021 delivery. It's also infinitely up over its lead-in.
Nashville, WNAB (CW) Sat 3:00am - F2 delivers an infinite increase over its sleeping TMZ lead-in (0.00).
Salt Lake City, KUCW (CW) Sat 2:00-4:00pm - This double-run is more than double what the show scored in Feb 2021... while also improving on last year's delivery (+1%). It's also infinitely better than its 0.00 lead-in.
Columbus OH, WWHO (CW) Sat 4:00am - Tentpole TV, infinitely stronger than its Nashville Insider lead-in (0.00), while its lead-out declines. F2 almost doubles Castle from last year's time period. And, it more than triples itself, compared to its Feb 2021 delivery.
Milwaukee, WISN (ABC) Sat 1:30am and Sun 12:00m
- On Saturday... F2 is +18% better than its Nightwatch lead-in. And, the show improves +86% over last year's time period.
- On Sunday... F2 builds over itself compared to last year (more than double)... and last sweep (+39%).
West Palm Beach, WTCN (IND) Sun 6:00pm - In this key access time period, F2 is Appointment TV -- infinitely up over its lead-in (0.00), while its movie lead-out fades to black (0.00). The show is+65% better than it was in Feb 2021, too.
Las Vegas, KLAS (CBS) Sat 1:30am - Year-to-year improvement of +25% for Forensic Factor.
Norfolk, WTVZ (IND) Sat 8:00pm - This primetime airing of F2 is +16% better than it was last year.
Source: NSI WRAP Multi-Market Program Tracks; Week of 4/26/21; Comparisons by 2-decimal share in Live+SD; Last year is May 2020; Last sweep is Feb 2021; Lead-in comparison is prior 1/4 hr to full program average