Based on cases ripped from the headlines and solved by an elite team of  investigators, FORENSIC FACTOR details the trade secrets used by the world’s best sleuths to nab the most elusive criminals, with richly produced re-enactments of crucial incidents and first-hand accounts from the experts providing depth and insight.


Highlights
99999 HIGHLIGHTS

- Format: One-hours

- Utlity: Weekends

- Barter: 7:30 Local/7:30 National

- Delivery: Two (2) episodes delivered weekly, via Pathfire

- Effectively delivers Women 25-54 and Adults 25-54.

- $2 million+ per episode production for Discovery Channel main network and global affiliates.

- Richly-produced reenactments, with commentary from the real CSIs.

- Pairs well with news, reality, unscripted and procedural drama programming.

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Ratings
99999 Default

Here are sales highlights for Forensic Factor, for the week of Oct 12-18. Comparisons are based on shares with 2 decimals.


Chicago, WMEU (IND) Sat 5:00-7:00pm - This double-run is superior to its Forensic FILES lead-in with HH (+77%) and W25-54 (+Infinity).


Atlanta, WGCL (CBS) Sat 2:30am - More than triples itself compared to last year with W18-49 and W25-54, while HH are up +63%. More than quadruples itself compared to July 2020 with W18-49 and W25-54, while HH are more than triple. Tentpole TV, standing above its Bloodline Detectives lead-in, while its Inside Edition lead-out declines, with W18-49. Trending up over the past 3 weeks with HH, W18-49, and W25-54.


Houston, KUBE (IND) Sun 12:00m-2:00am - A double-dose of Forensic Factor is more than 5 times better than last year's HH time period. More than triples the July 2020 HH time slot. Trending up over the past 3 weeks with HH.


Washington, WDVM (IND) Sun 4:00pm - F2 more than doubles the July 2020 HH time period. The show is also infinitely up over its HH lead-in (0.00).


Tampa, WTTA (IND) Sat 1:00am - Infinite increase over its sleeping Bloodline Detectives lead-in (0.00) with HH. Builds +64% over its own HH delivery in the July 2020 time period.


Detroit, WMYD (IND) Sat 9:00pm - Primetime is the right time for Forensic FACTOR to more than double over its own July 2020 delivery with W25-54, while W18-49 are up +20%. Trending up over the past 3 weeks with W25-54, too.


Orlando, WKCF (CW) Sun 2:00pm - Jumps +20% over the Movie in last year's time period with HH. Soars +49% over its HH lead-in. Riding a 4-week upward trend with HH, too.


Sacramento, KQCA (IND) Sat 2:00pm - Almost doubles its own HH delivery last year. Betters itself by +50% compared to last sweep, with HH.


St. Louis, KPLR (CW) Sat 2:00-4:00am - This double-run of Forensic FACTOR is stronger than Forensic FILES in last year's time period by +7% with HH and W25-54. Rises +8% higher than Forensic FILES/True Crime Files in the July 2020 HH time period, too. Tentpole TV, with a +9% increase on its Storm of Suspicion lead-in, while its lead-out fades out (0.00), with W18-49. Trending up over the past 4 weeks with HH, while W18-49 are riding a 3-week upward trend.


San Diego, NFMB (CW) Sat 4:30pm - Appointment TV, with a +3% increase over its Forensic FILES lead-in, while its King of Queens lead-out declines. More than doubles last year's time period. More than 5 times better than the July 2020 time period, too.


Nashville, WNAB (CW) Sat 3:00am - Tentpole TV, infinitely up over its TMZ lead-in (0.00), while its lead-out goes to sleep (0.00).


Salt Lake City, KUCW (CW) Sat 2:00-4:00pm - Infinitely better than its Movie lead-in (0.00).


Milwaukee, WISN (ABC) Sat 1:45am and Sun 12:00m

On Saturday... Forensic Factor is a time period improver, +57% over last year, and +30% over last sweep.


On Sunday... Forensic Factor improves over itself, +70% over last year, and +54% over last sweep. The show is also trending up over the past 3 weeks.


Las Vegas, KLAS (CBS) Sat 1:30am - Infinitely up over its dead Bloodline Detectives lead-in (0.00).


Norfolk, WTVZ (IND) Sat 8:00pm and Sun 1:00am

On Saturday... Forensic Factor is +24% better than the July 2020 time period. The show is also up (+2%) over its own delivery last year.


On Sunday... F2 more than doubles itself year-to-year. And, it more than quadruples itself compared to its July 2020 performance. Superior to its Ring of Honor lead-in by +39%, too.


Providence, EPRI (IND) Sat 8:00pm - Primetime Appointment TV, with an infinite increase over its American Ninja Warrior lead-in (0.00), while its Carbonaro lead-out goes to sleep (0.00). Forensic Factor is almost 5 times better than it was in the July 2020 sweep. Trending up over the past 3 weeks, too.


Source: NSI WRAP Multi-Market Program Tracks; Week of 10/12/20; Comparisons by 2-decimal share in Live+SD; Last year is Nov 2019; Last sweep is July 2020; Lead-in comparison is prior 1/4 hr to full program average